Cloudio

About us

See how we did it ourselves

The red Cloudio mascot in an Einstein wig and moustache, at a blackboard with the formula E=mc²

01 — The founders

Serious things, effortlessly

Cloudio was founded by two seasoned professionals who love making serious things effortlessly accessible. If you’ve ever shopped in a store, bought something online, travelled abroad or ordered food to your door, you’ve almost certainly used a service one of them designed, ran or rolled out in Central Europe.

02 — Tested on ourselves

We are the guinea pigs

We use our own systems ourselves. Below, we use our own example to show how Cloudio’s services can build a strong online presence. Whatever we recommend to you, we tried on ourselves first. If we wouldn’t want to use it, we wouldn’t hand it to you either.

03 — The name and the colours

Branding

First we picked a company name: Cloudio — from “cloud” and “input/output”. Then came the colours.

Coral

Black

White

Pale blue

04 — The logo

Then came the logo: first on paper, by hand, then after a few rounds, digitally too. The “i” in “io” got a second dot.

The first sketches

The first sketches

The final logo

The final logo

05 — The mascot

Then the logo took on a life of its own: first it grew eyes, then a body. Before we knew it, we had a snail. We never planned a mascot — it simply moved into the brand, and Cloudio the snail was born. (Or is it Cloudio the alien? The worm?)

The design process of the Cloudio mascot, from the logo to the final snail

06 — Studio

Building the site

We built our pages in Studio, and picked the structure and blocks that fit the brand’s visual language — a bit like a flip book, which is where the inspiration for the whole thing came from.

07 — Launch

We polished it in a few places, then published our site.

We stick to three things:

  1. 1Keep it simple
  2. 2Keep it beautiful
  3. 3Keep it effortless to use

Try it with us, and have an online presence you love, too.

Let’s start a project →